Christine Esoldo's Grad School Journal: NYT Article

Thursday, July 5, 2012

NYT Article

Good article about how retailers are blending online with offline experiences: Luring Online Shoppers Offline.

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Hello!

You've just arrived on my grad school journal for an MFA in merchandising, which documents my final project, including research, thoughts, ideas, and presentations. project is an e-commerce jewelry retailer focused on independent, emerging, and handmade designers.

It also aims to build partnerships and create exclusive product lines with small boutiques, more well-known designers (aka, Lulu Frost), art school students (SCAD, AAU, Parsons, RISD, etc), and other prominent influencers in the fashion industry. There is also a strong thread of corporate social responsibility running through the entire business plan.

A note: If you are on a Mac, you'll need to click the project titles in the blog post in order to view the presentations. Macs don't play nicely with Scribd presentations.

Christine Esoldo's Grad School Journal

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Thursday, July 5, 2012

NYT Article

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