- Mintworks Collective will be online (e-commerce and mobile) only for the first six months
- After six months, pop-up shops will be done in conjunction with local boutiques, galleries, bakeries, salons, and fashion events; these shops will essentially be a table presentation inside the venue, so the only thing needed are table displays and signage. Pop-ups will be utilized to blur the lines between online and offline.
- The first three years will focus strictly on finding, presenting, and promoting designers
- The mobile truck will launch in year 5
- A gallery/showroom space will be secured in year 5, 6, or 7
Monday, July 2, 2012
An updated plan
After considering the results of the financial planning class, I have decided to scale back my 3-year plan (and thesis project) so that I can provide the level of service and products I originally intended, focus on the e-commerce and mobile experience, and so I can add additional PR efforts as originally planned. Below is an outline of my updated plan:
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Summer 2012
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