Me: As requested, my assumptions (all market research) are attached. I did most of this in the summer of 2011, but I added some additional info and plan to do another survey on my own this summer.
I am still working on my assortment plan and getting a grip on the differences between the handmade vendors and the indie wholesale vendors.
I still have the following questions:
If some vendors will be consignment and some will be purchased wholesale, how does that work in my financial plan?
I'm not sure what some of the headings mean on the excel sheet for module 7 and how they relate to my business - specifically, column N (Stores, total units) and column S (Boutiques Stores Boutiques and the corresponding numbers beneath them). I'm selling retail via e-commerce and one mobile truck and merchandise will differ (but there will also be some overlap). Also, I'm not a wholesale business. Do I still need the wholesale column?
Thanks!
Instructor Response: I think you have done a good job of covering and validating your assumptions except for one. The name - you talk about the artisanal quality and sparkle sounds kind of juvenile. There is also the expression that goes something like all that sparkles is not gold. Its such a quirky and fun concept but just because it is fun does not make it young. That's my two cents.
Attachments
Esoldo Industry Market Competitor Analysis Assumptions
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