Marketing Directed Study: Module Two Notes

Overall market-

Broken up by shopping habits and types of purchasers

Give the segments names

Where do they currently shop

Missing pieces

Survey:

Blogs you read

How do you like to be contacted?

Where do you find out about trends and new ideas (strategic partnerships, collections, etc)

How can we reach you?

Technology:

Recommendation engines (e-commerce)

Knowledge Management

Supermarket Sarah

Alice & Olivia 4am finds

Vote for your favorite jewelry designer and the winner will get a collection at Adorn Collective.

Mintel

Standard and Poor’s

Plunkets

WGSN

Plunkett's

 http://www.inc.com/best-industries-2011/index.html

Harvard Business Review

Technology aspects to drive business

Flesh out customer profiles and segmentation

Online players:

Of a Kind

Uncommon Goods

Etsy

Brick and mortar shops:

Accents

EM&Co.

Benchmark: Anthropologie, J. Crew, Planet