Intuit Small Business Report (from 2008) (also see years after)
Handmade Expressions
Does "artisan" mean anything anymore
Merchandisingn Plan Idea
- Utilize a collaboration between a local artisan, a tastemaker, stylist, or boutique, and MWC to create a special line of products
- Each collaboration will involve the following:
- Designer/Artisan (smaller designers) working with a tastemaker/stylist/boutique/blogger/bigger name designer along with MWC to create the protypes for a line of products
- Products will be handmade by fair trade artisans
- Collections will launch monthly
- Other products to fill out the site will be short-run/limited edition from indie designers purchased via wholesale; this collection cycle will turn 6 times/year
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