Wednesday, September 12, 2012

5 Ideas

I've discussed these before during marketing planning, but not sure I ever wrote them all down in one place.
1) Eventually launching my own product line to be designed by me and handmade by women in less fortunate countries (like a Ten Thousand Villages type of idea)
2) Cause & Effect/Shop for a Cause: I'll select 5 causes and at checkout, a customer can opt to donate 5% of their purchase to one of those causes (Glimmers of Hope, etc)
3) Up-and-Coming Designer (Fresh Mints): Quarterly program to find the best new talent and have the items handmade by women in less fortunate countries or handmade in the US by artisans (See: Shabby Apple's designer program)
4) Partnerships with independent and popular designers (ie, Lulu Frost, DanniJo) and indie boutiques (like the Shoppes at Target) for exclusive product lines/capsule collections
5) Blogger family type of idea (like Ruche) - ways to gain additional blog content and build community

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