Marketing Directed Study: Module 6 Notes

Goals:

Marketing goals and objectives, customer service strategy

Issues Covered:

Discussed the following:

• My ideas for vertical expansion and brick & mortar shop as a "best of" gallery.
• Ideas for personalization based on recommendations, wish lists, purchases, and style questionnaire
• Designer/Customer Collaboration program: 
• Polyvore type design board where designer creates a style for the person

- Cap the amount of people who can use the service
- Compensation and marketing (what’s in it for the designer- content marketing)

• How to keep personalizing? Staying on top of trends
• Facebook shopping via the website
• Wildfire social media app
• Social idea: Other customers making recommendations for each other 
• Step-by-step: How will I roll my plan out?

Goals for next week:

To do for this week:
Personalization, curated connections, loyalty